The Urban Flower Project is a family literacy and professional
development organization. Our target audiences are children from urban areas, their parents and their educators. Additionally,
The Urban Flower Project is a philanthropic organization that promotes education and empowerment for all children in general,
and for children in urban areas in particular.
motto "Pick Up a Book!" directly relates the philosophy of the organization: that education is empowering and is
The Urban Flower
Project began as a social action project in 2002 by Jameelah R Wright when she was a student at Rutgers University. Initially
named The Apple and the Oranges, Inc., the purpose of the organization was to provide free literacy tutoring and instruction
to children in the urban school districts of East Orange and Orange, New Jersey. After graduation, Jameelah began to develop
her teaching philosophy and mission, seeing all young children as seeds with much potential and the possibility of becoming
beautiful flowers under the right conditions, she changed the name of the organization to The Urban Flower Project. In
March of 2004, after changing the organization was officially incorporated the organization and received nonprofit status.
recruiting volunteers and working locally in the East Orange community for a few years, Jameelah realized the scope of the
literacy issue was much bigger than her and her dedicated volunteers. To really make an impact, she would have to reach the
teachers who work directly with students. By providing professional development to these teachers on a variety topics, The
Urban Flower Project could help create the conditions in which students can successfully in the classroom.
The Urban Flower Project is funded by generous contributors like yourself. Any amount you donate today will be used to
drive the mission of this organization forward. Your contribution is tax-deductible to the extent by law.
The Urban Flower Project, P.O. Box 5298, East Orange, NJ 07017
Copyright 2015, The Urban Flower Project